The riders will cross the finish line of the final stage of the 2016 Tour de France in a few minutes, but le Tour never ends ! Today, Amaury SportOrganisation and ACTIVATION GROUP announced an exclusive strategic partnership to bring Le Tour de France Official Events to China in November 2016 by hosting the first-ever Tour de France Critérium in the country.
The world-famous Tour de France is coming to China, where two official Tour de France branded events will take place: the Tour de France Critérium and L’Etapeby Le Tour de France. Sports and cycling fans will be immersed in a great atmosphere of sports excellence and professionalism in the image of the Tour de France in the coming months.
The Tour de France Critérium will welcome top riders from the Tour as well as other stars from the international peloton. L’Etape by Le Tour de France is about to become the main large-scale cycling event at the regional level, promoting a national campaign to promote fitness for health.
“We are very excited about Le Tour de France Branded Events in China. The bicycle plays an important role in our lives. This simple two-wheeled vehicle has been a reliable means of transport for decades. Nowadays, the bicycle industry is enjoying an unprecedented boom in China, while cycling is particularly popular among the young generation, not only as a means of transport but rather as a lifestyle choice. We are confident that this year’s Tour de France Branded Events in China will provide exciting racing and offer a wide range of opportunities for the public to see both professional and amateur riders close to where they live”, says Kathy Zhou, General Manager of ACTIVATION SPORTS and Director of the Tour de France Branded Events in China.
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