Lotto Soudal has held its first team presentation under the new name. Tony Gallopin, André Greipel and Jens Debusschere showed off the new team kit on the scene in Belgium.

Yesterday was the official start of Lotto Soudal, with the team presentation in Turnhout. The audience could admire the new shirt for the first time. Lotto and Soudal are at the beginning of a six-year collaboration. ‘Live Your Dream' remains the team slogan. At the presentation a new partner was introduced, Vasco Data Security. Their brand mydigipass.com will be placed on the back of the race shorts.

The evening started with a review of the most important moments of this season. Then André Greipel, Tony Gallopin and Jens Debusschere had the honour to be the first to show the new jerseys on stage. The team presentation was built around the concept ‘talent'. Neo-pros of 2014 Stig Broeckx, Sean De Bie and Boris Vallée gave their impressions of the first year and looked ahead to the new season. Tiesj Benoot and Louis Vervaeke came on stage together with Tim Wellens. Newcomers Jasper De Buyst and Thomas De Gendt were officially presented and shared their expectations with the audience. Between the different chats there were fun movies. During the training camp in Benicàssim the riders were asked questions of Twitter followers. That way the audience now knows the favourite beer of Lars Bak.

Of course there was room for the women's and U23 team as well. Jessie Daams and Italian champion Elena Cecchini represented the Lotto Soudal Ladies. Kenneth Van Rooy, winner of the Top competition 2014, and Enzo Wouters represented the youth team.

Apart from the riders also representatives of the sponsors came on stage, just like team manager Marc Sergeant. The story of Soudal began in 2013, as a temporary partnership in the Tour. This year the company took a prominent place on the shorts during the whole season and now they become name sponsor. Soudal signed for a project of six years. Exceptional, but evident according to them. The place of Soudal on the shorts will be taken over by mydigipass.com, a brand of Vasco Data Security. They are pleased to become partner of this team. At Ridley Bikes they are proud as well, as a Belgian bike brand, to be part of this solid Belgian project. Marc Frederix, marketing director of the National Lottery, dreams of seeing the ‘L' - referring to the slogan ‘Live Your Dream' - many times as victory sign in 2015.

At the end of the team presentation the audience was treated to a Christmas song, performed by the Lotto choir and written for the team. Lotto Soudal is ready for 2015. Riders, staff and partners start this project with lots of ambitions and dreams.