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“We are proud to present our new kit for 2017 along with our new title sponsor, Sunweb. We're pleased to have retained our two stripe design as it represents our deeply embedded "Keep Challenging" approach."

Photo: A.S.O.

TEAM SUNWEB

TEAM PROFILE
|
NEWS
05.01.2017 @ 10:54 Posted by Emil Axelgaard

Team Sunweb has unveiled its 2017 equipment and the new race kit that will be worn by its riders through the 2017 season. For the first time in the team’s history all three of its programs – men’s, women's and development - will race under the same name, wearing the same kit. The new distinguished black and white Giant race clothing, manufactured by Etxeondo, contains subtle red elements and retains its distinctive "Keep Challenging" two stripe design, continuing its reference to the team’s distinguished DNA.

CEO Iwan Spekenbrink (NED) said: “We are proud to present our new kit for 2017 along with our new title sponsor, Sunweb. We're pleased to have retained our two stripe design as it represents our deeply embedded "Keep Challenging" approach. For the team and its members, the meaning of these two iconic stripes goes far beyond an appealing design on a race kit, as one rising stripe represents the continuous development of the athletes and the other represents the continuous development of the team’s science and technology driven sport environment – together they form the “Keep Challenging” strategy to which the team has been committed to as their key growth-driver from day one.”

 

Team Sunweb’s science and technology driven approach is integrated through its high-end race machines and race clothing. The team’s experts and scientists are continuously working with the Research & Development departments of its suppliers Giant, Etxeondo and DSM’s Dyneema on product and fabrics innovations and use the research facilities and science of high-end windtunnels at the Technical University TU Delft. These innovations are integrated through the teams latest products to continuously advance the teams performance in terms of technology and equipment.

 

The team’s distinctive black and white identity centred around its two stripes is consistently present across all of the teams equipment - Giant bikes (men’s and development program), Liv bikes (women’s program) as well as the team’s MINI vehicles and all other communications platforms are branded with the teams DNA.

 

The team will hold a press conference later today where they will present their goals and race schedules for the main riders Tom Dumoulin, Warren Barguil and new signing Michael Matthews.

 

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