This Sunday, Bradley Wiggins will try to beat the UCI Hour Record. He is set to take on Alex Dowsett’s record of 52,937 kilometer at the London Olympic velodrome. But the former Tour de France winner wants that more professional riders to take this performance.

"I welcome competition. Whatever I do on Sunday I hope someone goes for the record again, even if they fail. If no one attacks them because they’re frightened of failing, then the record will sit there dormant. That’s what sport’s all about", Wiggins explained at a press conference.

"It will add more kudos to the record the more people that attempt it. [Riders like] Tony Martin, Cancellara, Alex Dowsett, Rohan Dennis. Up to now it seems like people have been in a rush to get in there before I do it, and that’s great, but I hope it continues after this weekend, whatever the record is."

This spring, Wiggins leaved the Team Sky and create his team. He is the focal point of his news TEAM WIGGINS  and gone from being a cog in the mechanical WorldTour fold to the boss and talisman of the new team. "I think that having the freedom of not being in a professional team any more has helped a lot because I’ve not had to juggle my race programme. I did the Tour de Yorkshire and that was it. There hasn’t been any hurdles as such and it’s been a straight run. There have been no hiccups. It’s certainly not easy. I really enjoy doing this type of thing, from this time triallng background and just how quantifiable it is. I find that easy mentally."