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"In particular, this three-day stage race will offer television viewers worldwide the opportunity to continue discovering the splendid landscapes of this English region," Prudhomme says

Photo: Sirotti

ASO

NEWS
03.07.2014 @ 15:15 Posted by Emil Axelgaard
3 days before the Tour de France Grand Départ, the legacy is already underway …
 
Welcome to Yorkshire and Amaury Sport Organisation (ASO) supported by British Cycling have submitted an application to the UCI for a new, world class professional cycle race in Yorkshire.
 
If approved by the world’s governing body, the provisionally titled ”Tour of Yorkshire” will be a three-day race and its inaugural edition will run from 1 – 3 May 2015.
 
Based on the strong collaboration that has been built up between Welcome to Yorkshire and ASO for the Grand Départ and working in partnership with British Cycling, the race will be a 2.1 UCI Europe Tour event, guaranteeing the participation of some of the world’s leading cyclists and providing a fitting legacy to this year’s Tour de France visit in “God’s own County”. Indeed, the organisers are strongly committed to create what shall become “a breathtaking new race in a region made for cycling”.
 
Beyond the discovery of the entire Yorkshire County, certainly beyond the routes of the Tour de France Grand Départ, and an impactful promotion through international TV coverage, a strong focus will be put on not only sustaining, but further increasing the already outstanding enthusiasm for cycling in the UK. All three entities are therefore committed to creating a sustainable event which will also help grow the sport of cycling both in Yorkshire and nationally.
 
Christian Prudhomme, Director of the Tour de France added: “Alongside the public interest for cycling, highlighted by the Grand Départ, Yorkshire boasts beautiful breathtaking scenery worthy of any of the cycling season’s major events. It therefore seems perfectly natural for Welcome to Yorkshire, British Cycling and ASO to continue working together in this new land of cycling, through the Tour of Yorkshire. In particular, this three-day stage race will offer television viewers worldwide the opportunity to continue discovering the splendid landscapes of this English region, a journey started by the Tour de France, whose Grand Départ this year will remain its founding act.”
 
Gary Verity, Chief Executive of Welcome to Yorkshire said: “When we bid to host the Tour de France we did so in the knowledge that this would be the start of a long relationship with ASO. So I am delighted to be able to announce this exciting new race for Yorkshire. Our county is a new cycling heartland of Europe and we look forward to welcoming back some of the world’s best riders in Yorkshire in less than 12 months’ time.”
 
Jonny Clay, British Cycling’s Director of Cycle Sport said: “We will await the decision of the UCI but I am confident that ASO and Welcome to Yorkshire will create a world-class event attractive to the best teams in cycling. What is more, all threeorganisations are committed to ensuring the race delivers lasting benefits to cycling by engaging more fans for our great sport and by encouraging more people to get active by getting on their bikes. What is common to all our events work is a determination that they inspire participation in the sport and support the network of volunteers upon whom cycling is reliant at every level.”

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