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"We want to underline even more that we are a pro team with a German licence. Our roots are in Germany and we are proud of that, therefore we decided to add the German national colours to the team logo."

Photo: Feltet.dk

BORA-HANSGROHE

TEAM PROFILE
|
NEWS
15.12.2015 @ 12:31 Posted by Emil Axelgaard

The team logo of Bora-Argon 18 has been updated with the German national flag. But there is more news for the coming season.

The new look for 2016 is yet again aligned with the look and feel of title sponsor BORA. The new team logo now including the German national colours is an eye catcher though. "We want to underline even more that we are a pro team with a German licence. Our roots are in Germany and we are proud of that, therefore we decided to add the German national colours to the team logo," says team manager Ralph Denk. 

Besides the new logo, a team identity has been worked out. The claimride.natural. is the new guideline for the team. At the same time it is a promise for the future. The team identity covers the topics "lifestyle", "progress" and "home" to impart values that every team member internalises. Good health is crucial, therefore a natural, performance-optimising diet is a must for BORA – ARGON 18. Ralph Denk explains: "Only a healthy body can deliver 100% of its performance. A healthy environment is the key within our team. And our main sponsor BORA is the perfect partner for this." 

But this lifestyle means more than diet. It is also a way to support young talents on their way to the top of the cycling world and to work on individual strengths. The team is family and community at the same time, and mutual support and trust are the core.

Progress is the sporting DNA of BORA – ARGON 18. It means a courageous way of racing. The target is well defined for the riders: take your chances and try to get in breakaway groups.

 

 

 

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