The Bretagne-Séché Environnement team, known as the identity in the professional peloton since 2013, will become Fortuneo Vital Concept from 1st January.
It will bear the name of two new Senior partners: Fortuneo Bank, a leading French online banking -also located in Belgium under the brand Fortuneo Bank- and Vital Concept, leader of distance selling for the agricultural world.
Both partners are committed for three years, until the end 2018. They do not wish to disclose the amount of their investment.
"This is a new step in the history of our team. We are very happy with the idea to share that ambition with two new titles partners, however, keep two essential elements of his DNA: his Breton identity in the first place and the possibility to keep his entire staff and collaborators then. I also believe, without false modesty, that the arrival of two new titles sponsors for a team of our level is good news for the whole of French cycling", general manager Emmanuel Hubert told in a press release.
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