After months of research, Jean-René Bernaudeau has announced in Paris the name of the sponsor for his team: Direct Energy. It is a French company, gas and electricity supplier. But neither the budget nor the duration of the contract have been disclosed. The team manager said he is competing for a place at the WorldTour level.

Bernaudeau explained his choice according to Cyclingnews. "I chose Direct Energie because I wanted a partner that would be seduced by the long-lasting work I led for the training of riders. I am convinced that Direct Energy Cycling team will surprise and bring good vibes to the peloton thanks to its ‘panache' and fighting spirit."

The team will feature such French riders in 2016 as Thomas Voeckler, Bryan Coquard and Romain Sicard. Two other riders confirmed their arrival: Adrien Petit (Cofidis, solutions crédits) and Sylvain Chavanel (IAM Cycling).

"This is a real pride for Direct Energie and its staff to become sponsor of this team benefiting from popular support in France. Choosing pro cycling is natural to us as we share common values such as proximity, enthusiasm and taste for effort. And we are both challengers", Xavier Caïtucoli, Direct Energie’s CEO told.