Orica Greenedge Sports Director Matt White has said that he is in favour of the proposed UCI reforms that will come into the sport for the start of the 2017 season.

The first step of the reforms was on board cameras, debuted at the Tour de Suisse in June this year. The UCI aim to use technology to help grow the sport, with the cameras being just the beginning.

"It excites me as a fan of cycling but think it's more exciting for the people at home," White told Cyclingnews about his thoughts on the technology. "They can see things they have never seen before and even with the little snippets of Michael Albasini's camera footage of his big crash or John Degenkolb at the Tour de Suisse. People at home go 'ooooh' they get a different perspective of what the guys are seeing on the bike.”

"The technology exists and we can do some pretty incredible things with on-board cameras these days. I think it's going to go in the right direction and I think people are willing to pay a little extra to have on board cameras for the best guys in the world."

White is even in favour of shortening the Giro d’Italia and the Vuelta a Espana if it will help the sport to survive and eventually thrive.

"I think the sport does need a radical change to the calendar, and key to that change is to shorten the Giro d'Italia and Vuelta a España," White said. "I don't think they need to be moved but they need to be shortened. There is no need for a three-week Giro or a three-week Vuelta. I think you can make exciting racing between 10 days and two weeks."

"With the shortening of those two events especially, then we can move the calendar around a little bit," White explained. "I think it will hurt in the short-term, but cycling needs a change. Some of the ideas I've seen with the calendar changes and the restructuring of the sport and the certain ways it's going to add to the professionalism of the sport and sell that package of a similar narrative [throughout the year]."

"People at home want to see the best sprinters in the world racing each other week-in-week-out," he added. "They want to see Froome, Nibali, Contador and Rodriguez going head-to-head on climbs week in week out, but until we change the calendar, it's just not physical possible at the moment."