Lampre Merida published a press release to announce that they have a new official supplier : Fred Mello who made available its style office for design and provide to Rui Costa, Pozzato, Modolo and their team mates the clothes that will grant LAMPRE-MERIDA to show to cycling audience, to media and to the fans a charming sport image.
“In modern cycling there are many moments during which the cyclists are the center of the attraction outside the races: hotel, travels, tv interviews, photo shootings are all situations during which the riders grant the exposure of the image of the team even if they’re not on their bikes - Giuseppe Saronni, commercial director from Lampre Merida, explained - It’s necessary that the athletes of the team wear clothes with a good look, that’s why we’re very happy to Fred Mello as partner for the casual clothing supply. The quality of Fred Mello clothes will be a key element for the team image and for creating a team brand awareness that will be an extra value for travelling in the world”.
“We’re pleased to start the cooperation with Lampre Merida, that is one of the most important cycling team in the world; we’re happy to share with the cyclists their competitive spirit and to be part of the team providing the clothes that will be worn in every moment outside the race by the cyclists and by the staff members - Mario Stuppelli, President of the boards of directors of Five Seasons, the company that manages Fred Mello brand - We created for the team a dedicated selection of articles that sum up the typical characteristics that made Fred Mello a benchmark for the males who live a dynamic and modern life and who cares for fashion and quality.
We’re happy for this new opportunity to show our brand all around the world by the mean of the team that is made by people, athletes and champions that, we’re sure, will wear our products in the best possible way”.
Fred Mello's website www.fredmello.it/en.
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