Santander Consumer Bank will the main sponsor of the Tour des Fjords in Norway after signing an agreement for the next three years.

Santander Consumer Bank acquired GE Money Bank in November 2014 and will use this partnership to promote its name. Being a part of Banco Santander, it has 1,400 employees in the Nordic countries, 600 in Norway. Its colors and logo will be on the mountain jersey.

Converted into a stage race from 2013, the race has been won by Chernetskiy, Kristoff - who has seven stage wins - and Haller, three Katusha riders. The 2.1 race will be held May 25-29 in 2016.